Wednesday, April 16, 2008

Barbie Liberation

Point One: The Barbie Liberation Organization is an amorphous group of activists and media intervention superstars, whose most famous action involved switching the voice boxes in 300 Talking Barbie dolls and Talking G.I. Joe dolls during the Christmas season of 1989. The goal of the action was to reveal and correct the problem of gender-based stereotyping in children's toys.

Point Two:

"This will move us to have a good laugh and go on making more G.I. Joes," said
Wayne Charness of the Pawtucket, R.I.-based toymaker. "Barbie dolls and G.I.
Joes are part of American culture."

"I think it really became an educational toy. I'm really happy it worked out
this way," said Zachariah's mother, Susan Orlofsky. "Our job is to help him
understand so that he doesn't think he has to be a soldier. I think it's amazing."

Point Three:
BLO in action

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